2025 China Beauty and Makeup Trade Expo

The 2025 China Beauty and Makeup Trade Expo will take place from April 12 to 14, 2025, at the Linyi International Expo Center in Shandong. This exhibition aims to promote the concept of beautiful and healthy living while supporting the ecological development of the beauty industry. It will gather over 400 exhibitors and attract more than 30,000 participants and beauty enthusiasts.

The expo provides a high-end professional platform that integrates exhibition displays, technical exchanges, and trade cooperation, offering extensive development space for businesses in the industry. Stakeholders will collaboratively explore new pathways for beauty and health development, strengthening internal communication and cooperation within the industry.

Key focus areas for this year's expo include beauty and skincare, health and wellness treatments, traditional Chinese medicine (TCM) healthcare, medical beauty, and daily cosmetics—topics aimed at accurately grasping industry trends and forging high-quality growth in beauty and TCM health industries, collectively drawing a bright blueprint.

There will be seven diverse display areas at the exhibition, covering all aspects of the beauty industry to meet various demands from exhibitors and visitors. The expo will showcase the latest beauty concepts and products, along with a captivating integration of traditional Chinese culture and modern technological innovation.

Moreover, organizers will host multiple procurement matchmaking events and business negotiation meetings on-site to help businesses connect with target customers efficiently. Attendees can also engage in interactive experiences like TCM health consultations, exploring health pathways through the profound wisdom of traditional Chinese medicine.

Exhibition categories will include daily beauty and hygiene products, medical beauty institutions, professional beauty services, and TCM health products, offering a comprehensive overview of emerging trends and practical experiences in beauty and health.