2025 China (Xi'an) International Big Health Industry Expo

In 2024, the total revenue of China's big health industry is expected to reach 9 trillion yuan, with the market size projected to grow from 8 trillion yuan to 29.1 trillion by 2030. Health services are widely regarded by international economists as an 'infinitely vast trillion-dollar industry.' In China, the development of the big health industry is still in its early stages but shows tremendous market potential, with the coming decade considered a golden decade for the industry. To better meet the public’s rising health demands, China is proactively promoting the development of the big health and nutrition sectors.

The year 2021 marked the start of the '14th Five-Year' plan, representing a critical phase to comprehensively advance the 'Healthy China Strategy' and the National Nutrition Plan (2017-2030). Amid the normalization of pandemic prevention and control, public awareness of health care and wellness has significantly increased, and health consumption has entered a fast track, leading to 'preventive care' becoming a new business opportunity in the big health industry.

To deepen the implementation of the Healthy China Action plan and accelerate the integrated innovation and high-quality development of the nutrition health industry, the organizing committee of the International Big Health Expo will hold the 2025 China • Xi'an International Big Health Industry Expo & Western Health Lifestyle Exhibition from October 16 to 18, 2025 in Xi'an. As one of the largest big health industry expos in the Asia-Pacific region, the expo's theme is 'Promoting the development of the big health industry and contributing to a healthy world.' It covers various upstream and downstream elements of the global big health industry chain, including themes such as nutrition and supplements, ecological agricultural products, health management, home medical devices, and more, providing a one-stop procurement solution for buyers, traders, and distributors to facilitate collaboration and development within the industry.

The previous expo attracted exhibitor groups from 30 countries and regions, such as the United States, Australia, Japan, and South Korea, showcasing a range of innovative products and results, forming a diverse industry ecosystem. Highlights of the expo include collaboration with over a hundred industry associations and partnerships with more than 200 VIP buyer groups, as well as rich concurrent activities providing strong support for the development of the big health industry.

The target audience for this expo includes relevant organizations and associations from various countries, trade and commerce institutions, international buyers, nutritionists, and industry practitioners, to discuss systematic health solutions together. The expo will feature ten thematic exhibition areas like big health brand enterprises, international exhibits, biotechnology, public health and medical care, and elderly services, showcasing the latest achievements and products of the big health industry comprehensively.