2025 Hangzhou 49th Beauty, Hair, Body and Makeup Products Exhibition

Hangzhou, recognized as one of the most developed cities in the private economy in the eastern coastal region and an important e-commerce hub in China, is also classified as a new first-tier city. The city’s international recognition has been continuously enhanced by the promotion of the "Belt and Road" strategy, the hosting of the G20 Summit, and the upcoming Asian Games. Leveraging its cultural, technological, environmental, and financial advantages, Hangzhou has established itself as a pivotal hub along the Silk Road, becoming a premier destination for large-scale conferences, exhibitions, and events.

The 2025 China Zhejiang Beauty and Health Industry Expo, supported by the Zhejiang Provincial Department of Commerce, has been dedicated to the beauty industry since 1998 and has successfully held 48 previous editions. This event aims to promote the development of the beauty industry across Zhejiang, Shanghai, Jiangsu, Fujian, Anhui, Jiangxi, Hubei, Henan, and Hunan, adhering to the principles of “serving customers and embracing the future” and “pursuing excellence and perfection,” which have garnered a reputable name in the industry.

This year's expo is expected to attract thousands of beauty manufacturers and domestic agents from the U.S., Korea, Hong Kong, Taiwan, and various provinces in China, with an exhibition area exceeding 10,000 square meters. All displays, product launches, and showcases will take place at the Hangzhou International Expo Center, anticipated to draw a substantial number of professional visitors and consumers. The exhibited products will cover personal care, skincare, fragrances, cosmetics, oral care, hair care, and professional beauty equipment.

Looking back at the previous edition, the 48th Autumn Beauty, Hair, and Cosmetic Expo held from October 23 to 25, 2024, at the Hangzhou International Expo Center, featured an exhibition area of over 10,000 square meters. 46% of participating companies were debuting, attracting more than 1,000 salon and consumer brands to showcase the latest industry trends and products.