Silk Road Advertising Industry Expo and the 61st Xi'an (Spring) Advertising Sign/Office Printing/LED Optoelectronic Lighting Expo 2025

The Silk Road Advertising Industry Expo and the 61st Xi'an (Spring) Advertising Sign/Office Printing/LED Optoelectronic Lighting Expo 2025 (hereinafter referred to as '2025 Xi'an Advertising Expo') is an important exhibition event in the advertising industry within Northwest China, serving as a guiding platform for development. The Xi'an Advertising Expo has previously attracted over 6,000 cooperative exhibitors and more than 800,000 professional visitors in cities like Xi'an, Lanzhou, Xining, and Yinchuan, achieving a transaction volume approaching 2 billion yuan.

In response to the national strategy for high-quality co-construction of the 'Belt and Road', this year, the expo will continue to leverage the unique geographical advantages of Xi'an, promote cooperation and mutual benefit among cities and regions, and deepen economic and trade collaborations while adhering to the principles of internationalization, specialization, brand enhancement, and informatization. The exhibition will be significantly expanded based on the scale of 2024, establishing four major exhibition pavilions and twelve specialized exhibition areas, alongside hosting multiple industry summit forums to create a one-stop procurement and trade platform that meets the demands of governments, investors, exhibitors, and frontline customers.

The exhibition areas will cover digital printing and engraving equipment and materials, advertising signs and display devices, office supplies and quick printing, LED optoelectronic lighting, commercial space design and aesthetic display, landscape sculpture, creative design, lighting stage and audiovisual equipment, and gifts and home furnishings. Numerous well-known brands and specialized manufacturers will participate, providing exhibitors with vast opportunities to enhance their brand image and expand market share.

Not only is this expo a platform for exhibiting, but it also provides favorable conditions for upgrading the advertising industry's transformation, pushing forward economic development and exchange in the region, and serving as an effective channel for cooperation between the advertising industries of Northwest China and the countries along the Belt and Road initiative. It is expected to further promote technological innovation and market expansion within the Northwest advertising industry.