2026 China Ancient Architecture Conference and Gu Yun National Style · Excellent Traditional Cultural Industry Expo

1. Conference Background
Currently, as the national trend in cultural and creative industries gains momentum and traditional ancient building skills face urgent needs for living inheritance, policies for cultural heritage protection and revitalization intensify. Young groups increasingly drive the national consumption wave, with restoration of ancient buildings and cultural creative development becoming hotspots for investment. In his New Year's speech in 2026, President Xi Jinping pointed out, "The fever for cultural heritage and intangible cultural heritage is continuously rising, and the ancient charm and national aesthetics have become the 'top aesthetic trend' among young people," providing a fundamental guideline for this conference. This conference is the second of its kind and has been comprehensively upgraded from its first edition, hosted in the central city of Wuhan, aiming to create a professional platform for creation, construction, and sharing in the ancient building industry, transforming traditional culture under commercial empowerment into an era of new norms that are perceptible and consumable.

2. Name & Theme
The conference is named "2026 China Ancient Architecture Conference and Gu Yun National Style · Excellent Traditional Cultural Industry Expo," with the theme of "Creating Top Trend Aesthetics through Traditional Charm and National Style, Reinforcing Cultural Confidence through Chinese Aesthetics."

3. Purpose of the Conference
1. Inheritance of Skills: Promote the living development of ancient building construction, realizing the practical inheritance of construction techniques and faux antique materials through technical innovation, showcasing innovative results combining traditional materials with modern eco-friendly substitutes.
2. Aesthetic Transformation: Reshape contemporary lifestyle paradigms by promoting the integration of cultural treasures with intangible heritage techniques as trendy and playful, advancing the innovative application of Chinese aesthetics across architecture, design, and lifestyle.
3. Industrial Connection: Build a trade cooperation platform through displays, interactions, product launches, and procurement connections, focusing on upgrading the ancient building industry and technological cooperation.
4. Cultural Empowerment: Revitalize traditional culture to become a new wind of the era, forming a specialized platform for co-creation, construction, and sharing in the ancient buildings’ sector, inviting all to this grand aesthetic feast of traditional culture and allowing Chinese stories to innovate and thrive.

4. Main Activities
The conference will be held from September 10 to September 12, 2026, at the Wuhan International Expo Center, encompassing major activities such as opening ceremonies, forums, award ceremonies, and more, gathering experts and guests from various fields to discuss new developments in ancient architecture and the traditional cultural industry. We sincerely invite cultural creators, investors, entrepreneurs, and general enthusiasts from across the country to participate together.

5. Media Support and Benefits
The conference will invite numerous media outlets for support and coverage, targeting special offers and beneficial measures to conference guests and visitors, ensuring that every participant gains rich experiences and rewards from this grand event.