2025 9th Hangzhou International Influencer Brand Expo

The 2025 9th Hangzhou International Influencer Brand Expo, along with the second Exhibition Broadcast Festival, is set to take place from June 20 to 22, 2025, at the Hangzhou International Expo Center. This unique event is the first of its kind to introduce live-stream selling by influencers to an exhibition format, creating a significant trade platform connecting brands, MCN (Multi-Channel Networks), Key Opinion Leaders, community group buyers, and influencer industries. By integrating premier e-commerce resources in Hangzhou, the expo aims to establish a comprehensive live-stream e-commerce ecosystem, assisting enterprises in exploring full-channel marketing opportunities.

The expo features a wide range of exhibitors and exhibits. Channel participants include self-media WeChat public accounts, social e-commerce platforms, and influencers from platforms like Douyin and Kuaishou, along with various MCN organizations. There are also numerous influencers, bloggers, and community retail innovators involved. The brand and factory sector involves manufacturers, brand owners, and OEM/ODM service providers.

From the service provider perspective, the expo showcases various software tools, mini-program systems, and network communication support services, as well as the latest live-streaming equipment. The supply chain section includes categories like maternal and infant clothing, daily necessities, apparel beauty products, and many more, covering a broad spectrum of common consumer goods.

This year's expo is expected to attract over 100,000 visitors, feature more than 1,800 exhibitors with over 12,000 product categories, and covers an exhibition area of 50,000 square meters, making it a major event in the e-commerce sector.