2025 Third Rural Leisure Industry Expo

The 2025 Third Rural Leisure Industry Expo, referred to as "Rural Expo", will be grandly held at the Nanjing International Exhibition Center from October 24 to 26. Themed "Explore Rural Life, Boost Leisure Industry", this year's expo gathers over 300 exhibitors, spans 30,000 square meters, and expects more than 30,000 professional visitors.

This expo delves into the integration of "urban-rural fusion, industrial innovation, and leisure health", building a multidimensional platform for exhibition, trade, resource connection, and ecological cultivation, showcasing the essence of rural culture and ecology. Following two successful editions, the Rural Expo has become a professional platform for displaying rural industries, promoting diverse representations of the rural industry chain. The core exhibition areas include Rural Leisure Routes and Homestay Zone, Rural Healthy Living Zone, Outdoor Living Experience Zone, Gardening and Landscaping Zone, and the Jinling Zen Culture Product Zone, covering all aspects of rural life, allowing audiences to engage comprehensively with the charm of the countryside.

The Rural Leisure Routes and Homestay Zone will showcase various rural tourism routes and housing renovation proposals from homestay companies, allowing visitors to experience the beauty of the countryside. The Rural Healthy Living Zone aggregates Nanjing's specialty foods and rural drinks for on-site tasting, along with intangible cultural heritage handcraft experiences. The Outdoor Living Experience Zone exhibits various "micro-holiday" gear, like RVs and starry sky houses, demonstrating new outdoor leisure ideas. The Gardening and Landscaping Zone recreates a natural healing space, showcasing cutting-edge gardening design and smart horticulture equipment. Finally, the Jinling Zen Culture Product Zone offers immersive Zen experiences to cater to the spiritual needs of urbanites.

This year’s expo not only promotes high-quality rural development through professional displays but also enhances interaction and participation with a series of activities, such as rural cultural forums, an outstanding achievement invitation competition, and landscape design exchange meetings. Additionally, a cross-industry expert database for rural leisure industries will be established to aid rural development, aiming to realize the vision of "Letting cities understand the countryside, and bringing the countryside closer to cities." This expo is not merely a platform for showcasing rural products but also an opportunity for intellectual exchanges and win-win cooperation, inviting friends from all walks of life to share in this beautiful journey.