China (Shenzhen) International Brand Underwear Fair

SIUF Shenzhen Brand Underwear Fair has been successfully held for 20 years and is one of the most influential professional underwear exhibitions in the world. With the mission of "building, coexisting, sharing, and winning together to create a global underwear ecosystem", the exhibition focuses on showcasing new products, technologies, trends, and applications in the international and domestic underwear industry. SIUF provides a professional communication platform that integrates business negotiations, international exchanges, and brand displays for underwear manufacturers and the upstream and downstream industrial chain, including a wide range of products such as bras, shapewear, functional underwear, health underwear, sports underwear, maternity underwear, and men's underwear, along with associated products like homewear, sleepwear, swimwear, towels, lace, and more.

The exhibition includes numerous notable events such as the Golden Bellyband Award Ceremony, U30 Global Underwear Summit, China Underwear Summit, as well as the Charming Oriental Underwear Creative/Home Wear Original Design Contest and the SIUF International Supermodel Contest finals. Multi-brand new product launch shows will set the trends for future underwear fashion, showcasing the influence of the exhibition in the global underwear industry.

The exhibition covers a wide range of products from women's to men's underwear, from sports to health underwear, as well as related materials and sewing equipment. It attracts over 1,500 exhibitors annually and covers an exhibition area of 100,000 square meters, providing a comprehensive platform for cross-border cooperation and innovation development for all participants.