2025 WePlay Cultural Exhibition

22 November - 23 November, 2025
Shanghai World Expo Exhibition and Convention Center
Shanghai
1099 Guozhan Road, Pudong New Area, Shanghai
上海市浦东新区国展路1099号
Shanghai
1099 Guozhan Road, Pudong New Area, Shanghai
上海市浦东新区国展路1099号
+8615311187933
As the largest independent game exhibition in China, WePlay gathers high-quality games, cultural displays, and industry guests from around the globe every year. The 2025 WePlay Cultural Exhibition will provide attendees with an immersive gaming and cultural experience, showcasing the creativity and narratives behind games.
Highlights of this event include diverse on-site interactions, face-to-face exchanges with renowned producers, and a wealth of online resources aimed at helping game developers build deeper connections with players. WePlay employs an innovative online-offline integration model to assist participating companies in achieving efficient brand promotion and user engagement, thus providing immense value on both B2B and B2C fronts. This makes it an eagerly anticipated annual cultural gathering for the industry and enthusiasts alike.
In addition, during the exhibition, WePlay will collaborate with numerous domestic and international game platforms and media outlets to conduct online content dissemination simultaneously, maximizing exposure and promotional effectiveness for exhibitors and games. Attendees will have the chance to discover the latest indie games, partake in various interactive activities, and communicate directly with developers, making it an unmissable event for gaming aficionados.
Highlights of this event include diverse on-site interactions, face-to-face exchanges with renowned producers, and a wealth of online resources aimed at helping game developers build deeper connections with players. WePlay employs an innovative online-offline integration model to assist participating companies in achieving efficient brand promotion and user engagement, thus providing immense value on both B2B and B2C fronts. This makes it an eagerly anticipated annual cultural gathering for the industry and enthusiasts alike.
In addition, during the exhibition, WePlay will collaborate with numerous domestic and international game platforms and media outlets to conduct online content dissemination simultaneously, maximizing exposure and promotional effectiveness for exhibitors and games. Attendees will have the chance to discover the latest indie games, partake in various interactive activities, and communicate directly with developers, making it an unmissable event for gaming aficionados.
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