2026 13th International IP Licensing Industry Expo (Shanghai)

The 13th International IP Licensing Industry Expo will take place in Shanghai from March 12 to 14, 2026. This grand event will gather top IPs and 100,000 precise buyers from around the world, aiming to inject new momentum into the Chinese consumer market and support the thriving development of the industry.

As the market continues to expand, the Shanghai International Licensing Expo has evolved beyond merely being a business matching platform, transforming into a powerful engine driving industry change. This year, the exposition will showcase three significant structural upgrades: First, the breadth of the IP matrix has reached unprecedented heights, featuring popular IPs such as Disney, Doraemon, Ultraman series, Kumamon, as well as cultural and heritage IPs from the National Museum of China, Dunhuang Museum, and Hangzhou Museum.

Secondly, the depth of industry penetration has notably increased as the expo invites brands and factories from various fields including toys, trendy toys, clothing, cultural gifts, 3C digital products, and cultural tourism real estate to visit and procure, enhancing interactions and exchanges across industries.

Finally, a new IP licensing industry chain centered around cultural creativity is gradually taking shape. This year’s expo will be held concurrently with the 2025 Shanghai International Cultural Creative Expo, providing an in-depth integration of IP licensing, cultural creative development, and sales channels, forming a unique industrial ecosystem of the exhibition.

The expo will converge over 1,000 domestic and international well-known IPs from countries like China, Japan, the US, France, the Netherlands, and Australia, showcasing over 30,000 types of all kinds of IP derivatives, including museum cultural creations, trendy figures, and other cutting-edge new products.

The exhibition area will mainly feature IP presentations including cartoon characters, film, gaming, cultural tourism, mascots, character roles, artwork, sports, lifestyle, sports, automobiles, entertainment, and museum cultural creations. In the derivative product area, attendees can expect displays of theme parks, shopping centers, toys, stationery, publications, IP-related marketing, VR/AR products, gift homes, apparel, food, jewelry, amusement devices, digital electronics, educational products for infants and toddlers, and luggage, among others.

Whether you are a participant in the industry or a visitor, this is an unmissable event, so be sure to register in advance on our official website and embark on your IP treasure-hunting journey!