2026 7th East China International Pet Supplies Expo and China Pet Industry E-Commerce Trade Fair

The 2026 7th East China International Pet Supplies Expo and China Pet Industry E-Commerce Trade Fair will be held in Hangzhou, one of the core cities of the pet industry and known as the global e-commerce capital, radiating to the vast pet market of East China. The theme of this year's expo is "New Voice", and it will concurrently host the China Pet Industry Emerging Brand Exhibition. This exhibition integrates resources from previous sessions and leverages Hangzhou's strategic location and industrial cluster advantages. The event shines a spotlight on six core highlights: "new dynamics", "new brands", "new volume", "new products", "new channels", and "new scenes", comprehensively aiding participating businesses and buyers in effective trade connections.

This year's expo will witness an upgrade in scale with over 500 high-quality exhibitors from home and abroad and more than 4000 renowned brands anticipated. It is expected to attract nearly 100,000 visitors, including distributors, retail stores, domestic e-commerce platforms, cross-border sellers, and pet owners. The event will cover the TOP 500 distribution agents and over 30,000 retail stores in East China (including pet hospitals), establishing a “brand-channel” direct access system, capturing nearly 40% of the national pet industry market channels, and connecting to the global pet market.

Concurrent activities include the 2026 “Double 11” Pet Selection Conference, the China Pet Industry Live E-Commerce Alliance - KOL Selection Conference, and the Pet E-Commerce Team Leader Selection Conference. These events are strategically timed around the critical purchasing period of Double 11 and the autumn-winter season, leveraging Hangzhou as a key hub for the pet industry to connect with buyers across distribution channels, retail, and e-commerce, creating a closed-loop system of "traffic explosion - brand visibility - sales conversion" to continuously ignite the trade boom.

The range of exhibits includes pet food (main food, snacks, feed, food additives, etc.), pet supplies (clothing, bedding, cages, toys, grooming items, etc.), live pets (dogs, cats, rabbits, hamsters, birds, etc.), pet e-commerce platforms (online malls, APPs, O2O services), and pet medical supplies (pet hospital equipment, surgical instruments, pet medications, etc.).