2026 Guangzhou International High-end Liquor and Beer Exhibition

With the rapid and stable development of the Chinese economy and the continuous improvement of per capita income levels, the demand for alcoholic products is increasingly growing, resulting in a significant surge in alcohol consumption. Currently, imported liquor consumption in China accounts for 23% of the total global market. With a population of over 1.4 billion, China is a key player in the global consumer market, and its beer and spirits market holds immense potential, attracting a growing number of imported alcohol brands.

As the world's largest beer producer and consumer, China consumes approximately 42.96 billion liters of beer annually, with an average per capita consumption of around 30 liters. In 2022, the production scale of beer from large enterprises reached 35.687 million kiloliters, and it is anticipated to hit 38 million kiloliters by 2025, with annual sales revenue increasing by an average of 10.3%. In the spirits sector, China occupies an 84% share of the global market with a per capita annual consumption of 4.34 liters, reflecting strong demand and a large consumer market.

The 2026 Guangzhou International High-end Liquor and Beer Exhibition, renowned for its significant influence, has accumulated extensive resources from international alcohol organizations since 2010, boasting over 30,000 importers and nearly 50,000 distributors. Participants include distributors, agents, wholesalers, five-star hotels, supermarkets, restaurants, and group purchasing institutions, providing an international communication platform for industry merchants and enthusiasts. The exhibition showcases high-end and unique beer and liquor varieties from around the world, facilitating close contact with quality products and enhancing brand image while promoting the development of the Chinese alcohol consumption market.

Exhibitors include renowned companies such as Yanghe, Moutai, Weihenstephan, Budweiser, and Oettinger. The exhibition range encompasses champagne, whiskey, craft beers, various types of baijiu, and essential raw materials. Moreover, the event is set to attract numerous professional audiences and alcohol enthusiasts, ensuring the exhibition's professionalism and influence. In the forthcoming event, both domestic and international liquor merchants will collaborate to steer the Chinese alcohol market towards a trend of high-end and international development.