2026 Jiangxi Wedding Expo and Wedding Culture Tourism Integration Exhibition

In response to the national policy promoting wedding customs reform and based on Jiangxi's rich wedding culture and practical foundation, the "2026 Jiangxi Wedding Expo and Wedding Culture Tourism Integration Exhibition" will be held on March 28-29, 2026, at the Nanchang Greenland International Expo Center. Guided by Jiangxi Broadcasting Media Group and organized by Jiangxi Broadcasting Exhibition Co., Ltd. and Jiangxi Wedding Industry Association, this expo focuses on the new model of integrating the "wedding + cultural tourism" industries, aiming to invigorate the "sweet economy" and create a new future for Jiangxi's wedding culture industry.

The organizing committee includes Jiangxi Broadcasting Media Group as the guiding unit and Jiangxi Broadcasting Exhibition Co., Ltd. and Jiangxi Wedding Industry Association as the host. Co-organizers include various industry associations covering the entire wedding industry chain, making it not just an exhibition but a cultural feast and an industry exchange platform.

Activities at the expo include a grand opening ceremony with a collective wedding and a marriage reform forum, alongside wedding attire showcases and rich online interactive events such as influencer speed-dating sessions and forums for new home decoration, designed to provide comprehensive wedding services for couples while showcasing both traditional and modern wedding cultures of Jiangxi.

The exhibition will feature several special areas, including the Heritage of Millennium Wedding Zone, Happy Marriage Service Zone, Digital Wedding Technology Zone, and Premium Wedding Service Zone, combining traditional wedding practices with modern technology, guiding couples in their choices and experiences, and enhancing the overall quality of wedding experiences.

Participating businesses will benefit from extensive exposure provided by Jiangxi Broadcasting Media Group through comprehensive media coverage, both online and offline, supporting brand and product promotion while aiming to elevate brand influence in the promising "sweet economy."