2026 28th Shanghai International Advertising Expo

The SIGN CHINA International Advertising Expo has been held since 2003 in Guangzhou. Over the past 22 years, it has cultivated and developed into a globally recognized brand, often referred to as the 'Oscar' event for the advertising industry. As the only global brand exhibition within the industry, it attracts overseas buyers from over 100 countries and regions, continually gaining recognition in the global market. Since its relocation to Shanghai in 2015, SIGN CHINA has evolved into a series of exhibitions, taking place every September in Shanghai and February-March in Shenzhen, with audiences coming from more than 100 countries.

The exhibition covers the entire industry chain of advertising or signage, showcasing cutting-edge production technologies and equipment. This includes a wide range of products and services in advertising signage production technology, digital printing, laser engraving, welding, cutting technologies, among others. The signage and digital printing section features various printing equipment and materials such as UV printers, digital printing machines, inks, and design software, providing a great platform for companies to exhibit their latest technologies.

The LED display screen and digital signage segments also attract significant attention, showcasing advanced products like LED displays, naked-eye 3D displays, and transparent holographic screens. Moreover, there are innovations in LED lighting and lightbox signage, promoting the integration of smart city concepts and lighting, demonstrating the ongoing innovation in the advertising industry.