2025 Fourth Shandong Cross-Border E-Commerce Fair

In the midst of profound changes in the global trade landscape, cross-border e-commerce is remarkably reshaping international trade links with astonishing vitality. According to authoritative institutions, the global e-commerce penetration rate is expected to exceed 25% by 2025, unleashing trillion-dollar market dividends continuously. In this critical opportunity, and to deeply implement the spirit of the 20th National Congress of the Communist Party and comprehensively execute the 'Action Plan for the Leapfrog Development of Cross-Border E-commerce in Shandong Province', the Fourth Shandong Cross-Border E-Commerce Fair (referred to as Shandong Cross Fair) is officially scheduled to take place from October 24 to 26, 2025, at the Yantai Bay International Exhibition Center!

Organized by the Shandong Cross-Border E-Commerce Association, this fair is the first provincial-level professional exhibition for cross-border e-commerce in Northern China. Since its inception in 2022, it has successfully held three sessions, with its scale and influence increasing year by year. The total exhibition area has exceeded 72,000 square meters, gathering over 110,000 professional cross-border sellers, buyers, and visitors nationwide, with a transaction intention amounting to nearly $820 million. The fair features top global cross-border e-commerce platforms, leading service providers, and quality supply chain enterprises, showcasing hot-selling categories such as home goods, clothing, textiles, and outdoor equipment, attracting cross-border e-commerce practitioners from across the country to precisely connect with full industrial chain service resources and quality goods sources.

Exhibits will include renowned global e-commerce platforms such as Amazon Global Store, eBay, Alibaba International, Taobao outbound, Coupang, Shopee, KiKUU, as well as leading service companies like Fujian Zongteng, Lingxing ERP, Saiying, and XTransfer, covering essential nodes of the entire cross-border e-commerce industry chain, including overseas warehouses, international logistics, intellectual property, independent sites, traffic search, data tools, cross-border payments, social media, legal consulting, agency operation, and training incubation.

In addition, this exhibition will unite over 100 characteristic industry station working stations from 16 cities, gathering source factories from quality industrial belts across Shandong Province. The exhibits will include a diverse range of categories such as home goods, small appliances, pet supplies, toys, hair products, clothing, eyelashes, fashion accessories, beauty tools, paper products, laser marking machines, children's cars and beds, auto parts, lighting, furniture, labor protection products, guitars, snow gloves, home textiles, hardware, sports goods, fitness equipment, willow weaving, gardening tools, bearings, and rope nets.

This exhibition will showcase the profound background and innovative vitality of Shandong manufacturing, helping enterprises expand domestic and foreign markets and promoting 'Shandong manufacturing' globally.