GITF 34th Guangzhou International Tourism Exhibition 2026

GITF (Guangzhou International Tourism Exhibition) has journeyed through 33 years of development since its inception in 1993, becoming a major event widely recognized by both domestic and international tourism industries. As the oldest and largest international tourism exhibition in China, GITF is dedicated to showcasing a diverse range of tourism products and services across various sectors including outbound tourism, inbound tourism, and MICE tourism.

Over its 34 editions, the exhibition has closely focused on areas such as outbound tourism and MICE, cultural tourism lifestyle, local travel agencies, themed tourism, and scenic spots. It gathers many industry participants and provides a professional platform for collaboration and development within the sector. Exhibits feature tourism bureaus, travel alliances, attractions, airlines, travel technology services, homestays, resorts, and travel services, with participants including travel wholesalers, inbound agencies, golf courses and clubs, and meeting service companies, among other industry professionals.

In the new dual circulation development framework, GITF also presents new trends in the integration of culture and tourism, attracting more investment and cooperation opportunities. The exhibition is expected to create broader communication and business opportunities for participants. It serves not only as a venue for sharing and learning about industry trends but also as a perfect intersection of culture and tourism. Whether industry professionals or the general public, everyone can gain rich exhibition experiences and insights into the new directions of global tourism.