2026 ITB China Shanghai International Tourism Trade Fair

ITB China is a professional B2B tourism exhibition held annually in Shanghai, lasting for three days and focusing on the Chinese tourism market. The event carefully selects quality buyers from the Greater China region to meet with industry experts from around the world. ITB China not only offers a variety of engaging social activities but also features an efficient matchmaking system to provide exhibitors with a premium experience.

This fair serves as an ideal platform for exhibitors and buyers to exchange the latest market trends and insights. In addition, the ITB China forum will coincide with the exhibition, facilitating a bridge for knowledge sharing and communication within the industry, allowing businesses and professionals to engage in in-depth discussions and collaborations. We believe that through this array of activities, participants will gain a deeper understanding and grasp of the current status and future development directions of the Chinese tourism market.