2025 WePlay Cultural Exhibition

22 November - 23 November, 2025
Shanghai World Expo Exhibition and Convention Center
Shanghai
1099 Guozhan Road, Pudong New Area, Shanghai
上海市浦东新区国展路1099号
Shanghai
1099 Guozhan Road, Pudong New Area, Shanghai
上海市浦东新区国展路1099号
+8615311187933
As the largest independent game exhibition in China, WePlay gathers high-quality games, cultural displays, and industry guests from around the globe every year. The 2025 WePlay Cultural Exhibition will provide attendees with an immersive gaming and cultural experience, showcasing the creativity and narratives behind games.
Highlights of this event include diverse on-site interactions, face-to-face exchanges with renowned producers, and a wealth of online resources aimed at helping game developers build deeper connections with players. WePlay employs an innovative online-offline integration model to assist participating companies in achieving efficient brand promotion and user engagement, thus providing immense value on both B2B and B2C fronts. This makes it an eagerly anticipated annual cultural gathering for the industry and enthusiasts alike.
In addition, during the exhibition, WePlay will collaborate with numerous domestic and international game platforms and media outlets to conduct online content dissemination simultaneously, maximizing exposure and promotional effectiveness for exhibitors and games. Attendees will have the chance to discover the latest indie games, partake in various interactive activities, and communicate directly with developers, making it an unmissable event for gaming aficionados.
Highlights of this event include diverse on-site interactions, face-to-face exchanges with renowned producers, and a wealth of online resources aimed at helping game developers build deeper connections with players. WePlay employs an innovative online-offline integration model to assist participating companies in achieving efficient brand promotion and user engagement, thus providing immense value on both B2B and B2C fronts. This makes it an eagerly anticipated annual cultural gathering for the industry and enthusiasts alike.
In addition, during the exhibition, WePlay will collaborate with numerous domestic and international game platforms and media outlets to conduct online content dissemination simultaneously, maximizing exposure and promotional effectiveness for exhibitors and games. Attendees will have the chance to discover the latest indie games, partake in various interactive activities, and communicate directly with developers, making it an unmissable event for gaming aficionados.
Upcoming Related Events
15 May - 18 May, 2026
em 7 meses
2026 27th China Beijing International Photographic Machinery and Imaging Equipment Technology Expo
Computers, Communications and Electronic Equipment
Recreation and Sports Entertainment
Advertising and Communication

The China International Photographic Machinery and Imaging Equipment Technology Expo (CHINA P&E) has been held annually since 1998. Covering an area of 22,000 square meters, it stands as one of the most authoritative photography equipment exhibitions in Asia.
21 May - 24 May, 2026
em 7 meses
2026 Beijing Contemporary Art Fair
Comprehensive Sectors
Office Supplies
Recreation and Sports Entertainment

The 2026 Beijing Contemporary Art Fair will take place from May 21 to 24 at the National Agricultural Exhibition Center, themed "LAND TRACE," exploring cultural differences from the perspectives of geopolitical culture and historical geography, featuring a diverse range of artworks.
21 May - 24 May, 2026
em 7 meses
2026 43rd China International Sporting Goods Expo
Recreation and Sports Entertainment

The 2026 43rd China International Sporting Goods Expo will be held from May 21-24, 2026, in Xiamen, showcasing the latest sporting goods and services while promoting industry development and bringing together industry elites to discuss new opportunities.
26 June - 28 June, 2026
em 8 meses
The 120th China Cultural Products Trade Fair 2026 (Shanghai Stationery Exhibition)
Gifts, Toys and Pet Supplies
Office Supplies

The 120th China Cultural Products Trade Fair 2026 (Shanghai Stationery Exhibition) will take place from June 26 to 28, gathering exhibitors from various sectors such as stationery, cultural creations, toys, and office supplies, providing a platform for information sharing and commercial trade.