2025 Shenzhen (Bay Area) International Brand Products and Industrial Chain Trading Expo

The 2025 Shenzhen (Bay Area) International Brand Products and Industrial Chain Trading Expo, also known as the "Brand Expo," will take place from August 29 to 31 at the Shenzhen Convention and Exhibition Center. This exhibition is a key initiative under the Ninth Shenzhen (Bay Area) International Brand Week, aimed at implementing the central government's decision to expand domestic demand and strengthen the domestic market, further promoting the dual circulation development pattern.

Spanning an area of 20,000 square meters, the expo will feature eight major zones including the City of Brands, International World Brands, China Consumer Products, Smart Manufacturing, Fashion Brands, Shenzhen (Bay Area) Famous Brands, Service Brands, and Brand Licensing & Service. A total of 1,000 standard exhibition booths will be set up, with invitations extended to renowned brands from both domestic and international markets. The event is expected to gather over 5,000 companies and institutions for purchasing and collaboration. The exhibition aims to showcase a wide variety of products from recognized brands, including well-known domestic and international brands, outstanding regional products, and geographical indication products.

During the expo, the "White Paper on Brand Development in 45 Years of Shenzhen Special Economic Zone" will be released, themed "45 Years of Shenzhen, Our Brands," recognizing 45 representative well-known brands across various industries. Additional activities will include the "What Makes a Brand" forum, supply-demand matching meetings with renowned brands, and product launch events.

The different exhibition areas will include:
- The City of Brands Zone showcasing local and regional brands as part of the "Strong City with Brands" strategy.
- The International World Brands Zone featuring Fortune 500 companies and recognized international brands contributing to the expo.
- The China Consumer Brands Zone presenting top-rated industrial products acknowledged by the Ministry of Industry and Information Technology.
- The Smart Manufacturing Zone highlighting leading enterprises in fields like aviation and new energy vehicles.
- The Fashion Brands Zone showcasing high-end fashion goods such as clothing, jewelry, and cosmetics.
- The Famous Brands from Shenzhen (Bay Area) Zone concentrating on exemplary brands that rank top in the domestic market.
- The Service Brands Zone spanning financial, educational, and healthcare service sectors.
- The Brand Licensing & Service Zone establishing an efficient pairing platform for IP and brand services.
Overall, the expo is set to offer a wealth of business opportunities and resource exchange platforms for all attendees.