2025 9th China Time-Honored Brand (Shandong) Expo

In order to thoroughly implement the decisions and deployments regarding promoting consumption set forth by the Party Central Committee and the State Council, and to realize the spirit of the "Opinions on Promoting the Innovative Development of Time-Honored Brands" from eight departments including the Ministry of Commerce, the 9th China Time-Honored Brand (Shandong) Expo, supported by the Ministry of Commerce's Circulation Industry Promotion Center and hosted by the Shandong Time-Honored Brand Enterprises Association, will be held at the Shandong International Convention and Exhibition Center from June 13 to 15, 2025.

As a key event of the Ministry of Commerce's "Time-Honored Brand Carnival", the expo themed "National Goods Are Timeless" will last for three days, covering an exhibition area of 35,000 square meters. There will be seven major exhibition areas on-site: Provincial Group Exhibition Area, Traditional Chinese Medicine National Treasures Exhibition Area, Chinese Famous Liquor Exhibition Area, Chinese Cuisine Exhibition Area, Chinese Condiment Exhibition Area, Craft Heritage Exhibition Area, and Cultural Creative Exhibition Area. This event focuses on showcasing the craftsmanship and unique skills of time-honored brands from across the country, promoting brand culture and innovative achievements, and creating a grand assembly for time-honored brand enterprises nationwide.

During the expo, numerous concurrent events will be held, including the Global Partners Conference of Time-Honored Brands, the Development Conference of Traditional Chinese Medicine of Time-Honored Brands, and the National Time-Honored City Gift Competition, displaying a vibrant array of brand cultures.

The Provincial Group Exhibition Area will gather time-honored brands and regional brands from various provinces, municipalities, and autonomous regions, showcasing cultural diversity. The Traditional Chinese Medicine National Treasures Exhibition Area will concentrate on displaying traditional Chinese medicines, Chinese medicinal herbs, nourishing health products, and services. The Chinese Cuisine Exhibition Area will highlight specialty snacks, leisure foods, baked goods, ready-to-eat products, and oils to create a delicious “Intangible Cultural Heritage” feast. The Famous Liquor Exhibition Area will feature classic brews such as Baijiu, beer, Huangjiu, wine, and fruit wine, preserving centuries-old brewing crafts. The Condiment Exhibition Area will present a variety of condiments like soy sauce, vinegar, bean sauces, and spices, representing the essence of Chinese culinary culture. Furthermore, the Craft Heritage Exhibition Area will showcase traditional handicrafts such as artistic ceramics, wooden products, metal crafts, jewelry, and lacquer ware, embodying the spirit of artisans. Finally, the Cultural Creative Exhibition Area will focus on the cultural products of time-honored enterprises, exploring pathways to engage younger audiences through product design, packaging, and services.

In this vibrant June, let us gather in the Springs City to seek business opportunities and jointly discuss development.