2025 Shenzhen Cross-Border E-Commerce Exhibition (CCBEC)

The CCBEC exhibition is jointly organized by five leading bodies including the China International Chamber of Commerce, Shenzhen Investment Promotion Agency Exhibition Management Company, Frankfurt Exhibition (Shenzhen) Co., Ltd., Beijing Tailite International Exhibition Co., Ltd., and Shenzhen Overseas Chinese Town Bay Area Development Co., Ltd. This exhibition leverages the global resources of the Frankfurt Exhibition Group, the rich local operational experience of the Shenzhen Investment Promotion Agency, and the high-quality industrial resources from Beijing Tailite International, gathering quality Chinese export suppliers and internationally renowned brand enterprises from various industries. With the participation of numerous authoritative e-commerce platforms and service providers from both domestic and international markets, the event promotes the trade exchanges between Chinese suppliers to create an effective platform for bringing suitable international brands to the Chinese market, effectively serving suppliers and brands alike.

Shenzhen serves as the core city in the Guangdong-Hong Kong-Macao Greater Bay Area and is a bustling hub for e-commerce. The cross-border e-commerce sector has emerged as a new force in the city's foreign trade development. For years, Shenzhen has remained at the forefront nationally in terms of the number of professionals in the cross-border e-commerce field, with its enterprises representing nearly 40% of the total in China. In the first five months of 2021, the cross-border e-commerce import and export value in Shenzhen exceeded 5 billion yuan, demonstrating over 50% growth year-on-year. Due to its favorable conditions, Shenzhen's rapid development in financial services, innovative technology, logistics, information technology, and talent cultivation has laid a solid foundation for cross-border e-commerce. Many international e-commerce platforms, service providers, independent sites, and top sellers have established their China headquarters in Shenzhen, making it a true "capital" of cross-border e-commerce.

The exhibition attracts many leading enterprises from across the nation, including Alibaba, AliExpress, Tmall International, eBay, Shopee, Newegg, Walmart, and more. Additionally, a wide variety of quality suppliers including Yongkang Mingxin and Beifa Group have come to explore business opportunities.

Beyond creating significant trading opportunities for industry professionals, the concurrent forums will provide participants with rich insights into industry and market trends. A total of 21 forums featuring 116 speakers will delve into various aspects including industry development, policy regulations, marketing strategies, and supporting services, offering deep analyses of current industry situations, development opportunities, and pain points, along with effective solutions to help participants seize the cross-border e-commerce blue ocean market. The audience categories include both self-sourcing e-commerce platform workers, sellers, brand merchants, and代理分销商, traditional B2B import-export traders, overseas buyers, and more.