2025 Shanghai Dahongqiao Beauty Expo

The 2025 Shanghai Dahongqiao Beauty Expo is a significant part of the China International Beauty Expo, established in 1989 and with over 30 years of history. As one of the largest and longest-running beauty industry exhibition platforms in China, it has hosted a total of six events annually in cities such as Beijing, Shanghai, Guangzhou, and Shenzhen, with an exhibition area nearing 1 million square meters and attracting over 2.5 million visitors each year. The expo's mission is to drive innovation and entrepreneurship in the beauty industry, support the growth and internationalization of beauty brands.

Within the professional line of exhibits, there will be various categories ranging from hairdressing, nail art, eyelash extensions to medical beauty and anti-aging, suitable for professionals in the industry. Consumer-facing products in the daily chemical line include skincare, oral care, and personal care, catering to the growing demand for health and beauty products. The expo also attracts numerous OEM, ODM, and OBM enterprises, as well as suppliers of equipment, raw materials, and packaging, offering comprehensive professional support services.

This event has been officially approved by the Ministry of Commerce and was elevated to the China (Shanghai) International Beauty Expo in 2018, marking its authoritative status and expected larger scale in the industry. Participating brand owners, agents, distributors, and professionals from diverse sectors showcase the latest trends and innovations in the beauty industry, contributing to the vibrant development of the domestic and international beauty market. This year, the expo is expected to cover an area of 150,000 square meters, with over 1,800 exhibitors, demonstrating the strong momentum of industry growth.