Shanghai International Toy & Education Fair (China Toy Fair)

The Shanghai International Toy & Education Fair, also known as China Toy Fair, is one of the largest B2C exhibitions for toys and baby products in China. Established in 2016, the event draws thousands of visitors each year to Shanghai. Through this exhibition, over 300 brands from more than 30 countries showcase their latest products and brand strength. The participating brands are from around the world, covering categories like toys and education, providing consumers with an opportunity for interactive experiences and first-hand evaluation.

This two-day fair mainly targets families with children aged 0-14 and expectant mothers. During the event, numerous brands present their innovative products to visitors from all over the country. The fair serves not only as a platform for consumption and entertainment but also enhances interactive experiences through numerous on-site activities. Nearly 60,000 visitors attend annually. The event also includes more than 100 concurrent activities, keeping the venue bustling with energy and enthusiasm.

Covering an area of 30,000 square meters, the exhibition provides ample space for exhibitors to showcase their creativity. For parents and children, it is a perfect opportunity to explore the latest educational products and toys, fostering exchanges and learning opportunities.