2025 CBE Hangzhou International Beauty Expo

The 2025 CBE Hangzhou International Beauty Expo is scheduled to take place on August 20-21 at the Hangzhou International Expo Center, under the theme of "GO! New Beauty". This expo is in response to the strong demand from the industry and market, and aims to showcase new brands, new materials, new players, and new content, with a focus on the ever-evolving Chinese beauty market.

The expo is expected to attract over 600 exhibitors from the cosmetics industry across 20 countries and regions worldwide, including emerging forces from flexible supply chains, influencer agencies, and trendy channels. It will focus on showcasing new power brands and new raw materials from China, driving industry innovation and upgrading, enriching consumer choices, and enhancing the global influence of Chinese brands.

Following the successful conclusion of the 2024 expo, the new edition is expected to attract over 50,000 visitors, cover an exhibition area of 40,000 square meters, and feature over 1,000 brands. This is not only a stage to showcase the latest trends in the beauty industry but also a platform for corporate communication and collaboration, aiding the ongoing international expansion of China's beauty industry.