2025 Xiamen International Optics Fair

The Xiamen International Optics Fair (referred to as "Xiamen Optics Fair") takes place each year at the Xiamen International Convention and Exhibition Center at the end of November. It has gradually become a recognized leading event for brand promotion and product launches in the optics industry. The year 2025 remains a year for brand building and competition as numerous favorable policies are taking effect, driving comprehensive recovery across various industries, creating new business opportunities. Under the new circumstances, the 2025 Xiamen Optics Fair will be held grandly from November 20-22, once again collaborating with optics enterprises to focus on the Asian market. It aims to integrate cross-border elements from three major perspectives: "Brand Building," "International Integration," and "Boundary Innovation," overcoming traditional definitions to seize new opportunities. This will establish a "diverse, fashionable, international, and professional" integrated platform for the optics community, revitalizing the industry’s dynamism in the new era. Reflecting on 2023, as a vital channel for brand communication, product launching, and market expansion in the industry, the 2023 Xiamen Optics Fair was successfully held with support from all sectors of society. The event, themed "Surprise," featured an exhibition area of 60,000 square meters, drawing over 30,000 domestic and international industry visitors and showcasing over 800 brands. More than 400 companies presented their products, including branded glasses, frames, lenses, optometry equipment, and related accessories, carefully crafting diversified thematic sections and activities from the perspectives of "Brand Building," "International Integration," and "Boundary Innovation," establishing a comprehensive platform for industry professionals.