2027 China (Zhengzhou) International Emotional Value Economic Expo

The CEVE Emotional Value Expo is the world's first exhibition themed around emotional value economy, taking place from April 9 to 11, 2027, at the Zhengzhou Zhongyuan International Exhibition Center. This expo aims to reshape industry development patterns and focuses on promoting a fulfilling lifestyle through the lens of emotional economy.

Emotional value economy has become a buzzword that permeates our daily life, including shopping, professional environments, and home life. As people's material needs are met, their focus shifts to emotional and spiritual fulfillment. Buying fragrances goes beyond mere scent; it aids in creating a relaxing ambiance at home. Choosing cultural and creative products is not just about the craft but seeking personal joy and self-expression. Travelers now prioritize the healing and relaxation processes over merely ticking off destinations. Furthermore, in-store experiences have started to reflect a consumer's desire for respect and understanding, reaffirming the depth of the emotional value economy.

In today's fast-paced world, people are confronted with various stressors, including workplace pressure and feelings of loneliness. The emotional value economy promotes well-being through products and scenes that help individuals manage their emotions and cultivate self-care routines. This movement caters to all demographics—youth seeking stress relief, middle-aged individuals needing emotional comfort, and seniors longing for companionship. It emphasizes the importance of emotional needs in everyone's lives, positioning every individual as a participant in this new economic sentiment.

For businesses, understanding emotional value economy is crucial for successful transformation. In highly competitive markets, simply competing on price and function is no longer sufficient. Industries must engage with consumers on an emotional level to enhance customer experiences and create meaningful moments that drive both foot traffic and brand equity. Whether it's in restaurants, beauty services, bookstores, or travel, embedding emotional insights into services provides new avenues for growth and customer loyalty.

On a broader scale, emotional value economy is a substantial force promoting increased domestic demand and consumption. By merging various sectors such as cultural innovation, health, tourism, and home care, it creates new products, services, and jobs while facilitating the transition from a function-oriented to experience-driven consumer culture. This shift breathes new life into economic development.

The CEVE Expo anticipates an exciting array of spaces, including therapeutic zones, meditation corners, social interaction areas, and playful creativity stations, showcasing the latest offerings in healing, companionship, cultural products, and wellness. With a planned exhibition space of 160,000 square meters and participation from 3,500 enterprises, the event aims to attract 300,000 industry visitors over three days, promoting efficient resource connections and accelerating the growth of businesses ready to seize opportunities within the emotional value economy.