2025 18th China (Shandong) International Sugar and Wine Food Trade Fair

The "China (Shandong) International Sugar and Wine Food Trade Fair", also known as the Shandong International Sugar and Wine Fair, has been held since 2006 and has successfully organized 17 sessions. Holding on to its mission of "based in Shandong, facing the nation, and serving the industry", this fair gathers enterprises from the entire sugar and wine food industry chain in China. The successful hosting of the Shandong International Sugar and Wine Fair has significantly contributed to enterprises' brand promotion, new product launches, and channel expansion, vigorously facilitating procurement matching, information exchange, and project cooperation among distributors and channel merchants from various regions. This further expands cross-regional agglomeration, regional cooperative development, and builds an important communication and exchange platform showcasing the charm of cities.

The 2025 18th China (Shandong) International Sugar and Wine Food Trade Fair is scheduled to be held on April 28-29 at the Shandong International Convention and Exhibition Center. This year's fair plans a total exhibition area of 50,000 square meters, featuring theme exhibition areas for special city delegations, traditional liquor production areas, wine exhibition areas, catering ingredients, and packaging equipment. It is expected to invite over 1,200 participating enterprises, showcase more than 15,000 brands, and attract over 80,000 visitors.

The Shandong International Sugar and Wine Fair is hosted by various organizations including the China Commerce Association and Shandong International Exhibition Group Limited, strictly adhering to government guidance and market-oriented operations, while maintaining the exhibition concept of "professional, specialized, and brand-oriented". It has established itself as a highly recognized and influential "brand promotion, trade negotiation, opportunity sharing, and win-win" platform in the northern region of China. The 2025 Shandong International Sugar and Wine Fair sincerely invites relevant units from cities with featured products, major brands, emerging enterprises, and innovative consulting service institutions to join us in Jinan, and together pave the way for a new future in the sugar and wine food industry!

The fair will feature several thematic exhibition areas including:
(1) Thematic exhibition area for provincial and municipal delegations, showcasing local specialty products and strengthening market influence;
(2) Thematic exhibition area for friendly foreign city delegations, featuring international trade service providers and imported products;
(3) Thematic area for the liquor industry, including traditional liquor, premium soy liquor, craft beer, and international spirits;
(4) Food and beverage exhibition area, focusing on snacks, convenience foods, drinks, and dairy products;
(5) Seasoning and ingredient exhibition area, covering spices, staple grains, and frozen foods;
(6) Tea and tea culture exhibition area, representing top-quality tea brands from major tea-producing regions;
(7) Food packaging and processing equipment exhibition area, showcasing packaging design, processing machinery, and smart devices.