2026 Ningbo International Sporting Goods Expo
28 September - 30 September, 2026
Ningbo International Conference and Exhibition Center
Ningbo, Zhejiang
181 Huizhan Road, Yinzhou District, Ningbo City, Zhejiang Province
浙江省宁波市鄞州区会展路181号
Ningbo, Zhejiang
181 Huizhan Road, Yinzhou District, Ningbo City, Zhejiang Province
浙江省宁波市鄞州区会展路181号
+8613282913579
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Area: 20,000 m2
Exhibitors: 500+
Visitors: 46,802+
According to the 2024 export data from Ningbo Port, the export value of sporting goods and equipment reached 14.99 billion yuan, an increase of 20%. The main export destinations for Ningbo's sporting goods include the United States, Europe, Japan, South Korea, and Australia, with the US being the largest market. To further expand the market and promote industry development, the expo will leverage years of exhibition experience to create an efficient trade negotiation platform.
Ningbo’s foreign trade environment continues to improve, with an increasingly diverse array of trade partners. In 2020, the trade volume with the United States, the EU (excluding the UK), and ASEAN increased by 22%, 7.2%, and 10.5% respectively. Additionally, trade volume with countries along the Belt and Road accounted for 28% of Ningbo's total import and export value. Ningbo consistently ranks among the top ten cities in China for foreign trade competitiveness and was recognized among China’s top 100 cities for foreign trade competitiveness in 2020, maintaining its position at eighth nationwide for four consecutive years.
Looking back at the previous exhibitions, the 2025 Ningbo Sports Expo was successfully held from November 26 to 28, 2025, featuring five major exhibition zones and numerous concurrent activities. The exhibition spanned an area of 20,000 square meters, with over 500 booths and attracted more than 46,802 visitors, including 1,369 international buyers. The event was a great success, with many participating companies noting significant benefits from connecting with high-quality suppliers. The expo covered a wide range of fields including fitness equipment, sports leisure, amusement devices, educational equipment, ball sports, outdoor products, and more, and looks forward to the participation and interaction of more industry professionals.
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