2026 China (Linyi) Live Commerce Brand Expo

In 2026, the live commerce industry in China will enter a new phase of collaboration between public and private domains and integration of online and offline efforts. The expo will focus on private domain live streaming, community group purchases, and trust-based relationships through platforms like video channels. Against this backdrop, the fusion of channels and the upgrading of the supply chain are key challenges for the entire industry.

Linyi has established itself as the northern hub of live commerce, supported by a robust commercial background and a powerful supply chain. From May 10 to 12, 2026, the China (Linyi) Live Commerce Brand Expo, organized by JuNiu and HuoManTang, will take place at the Linyi International Expo Center. The event aims to address the industry's challenges in connecting brands with quality channels and selecting top-notch supply chains, fostering efficient connections between brands and channels.

The expo is dedicated to being a top-level event that merges future trend releases, annual discussions, and comprehensive resource connections, serving as a crucial hub for driving the live commerce industry towards specialization and refinement. With an exhibition area of 30,000 square meters and over 1,500 exhibition booths, it will showcase resources from private domain live streaming, group buying platforms, and over 4,000 video channel influencers. Major live commerce platforms will be present to participate in product selection live on site, making this event essential for industry practitioners.

Highlights of the expo include:
1. The largest and most diverse live commerce expo in the country, with significant influence.
2. Precise product selection and supply chain connections through various models including booth selection and online coordination.
3. In-depth analysis of industry trends and showcase of new live commerce strategies.
4. Gathering of prominent brands and third-party service providers offering software tools, traffic support, and live broadcast bases.

Exhibits will cover various categories including food (fresh produce, snacks, nutritional products), household items (daily essentials, appliances, personal care products), beauty and personal care (cosmetics), health products (supplements, functional foods), and footwear and accessories (clothing, shoes, jewelry, etc.). This exhibition will provide an efficient collaboration platform for all stakeholders, helping participants seize the opportunities presented by live commerce.