2026 36th Interwine China (Guangzhou) International Famous Wine Exhibition

In the wave of exploration for international paths in the Chinese liquor industry, the Interwine International Famous Wine Exhibition continues to lead the way as an industry benchmark platform. The 36th China (Guangzhou) International Famous Wine Exhibition will be grandly held from May 21 to 23, 2026, at the B Zone of the Canton Fair Complex. This exhibition aims to inherit and deepen the successes achieved in the 35th exhibition held in autumn 2025. It is not only an extension of the previous exhibition but also a strategic expansion, positioning itself as the "Super Connector for Asian Alcohol Trade."

This year's exhibition will fully upgrade to act as an international trade hub for the liquor industry covering all of Asia, continuing to promote the connection between the Chinese liquor industry and the world. The success of the 35th exhibition marked a new stage in the internationalization of Chinese famous liquor, shifting from "product output" to "brand cultivation," with participating enterprises achieving multiple cooperative intentions with buyers from Southeast Asia and other regions, thus laying a solid foundation for expanding new markets.

The 36th exhibition is set to build upon these achievements, with plans to organize over 5,000 professional buyers from the Asian (non-Chinese) regions to attend and procure, covering areas extending from Southeast Asia to West Asia, Central Asia, Japan, South Korea, and South Asia, ensuring that more buyers can engage directly with producers of Chinese famous liquor. The exhibition will feature various alcoholic products in the imported wine area, including wine, spirits, sake, fruit wine, and beers from different countries, as well as low-alcohol or non-alcoholic beverages. The liquor accessories section will include wine utensils, glasses, packaging, and temperature-controlled wine cabinets.

This exhibition is not only an opportunity for showcasing and trading goods but also an important chance to promote the international strategy of the Chinese liquor industry. We look forward to new market expansions and fruitful outcomes in Guangzhou, a frontier of reform and opening-up.