2026 Xiamen International Outdoor and Sports Goods Expo

The 2026 Xiamen International Outdoor and Sports Goods Expo will be held from April 18 to 20, 2026, at the Baixiang Convention Center in Xiamen. This expo is a proactive response to the national initiative promoting public fitness and sports consumption, aiming to provide a platform for mutual communication and joint progress in the sports goods industry. Organized by Wanzhuo Exhibition in collaboration with relevant units under the guidance of authoritative entities, this event seeks to assist more enterprises in effectively and timely acquiring orders and sales opportunities, further segmenting market demands and connecting the upstream and downstream of the industrial chain.

The expo is designed to create a professional and effective industry communication and resource-sharing platform. This will facilitate the opening of transaction and cooperation channels, contributing to the high-quality development of China's sports industry.

Additionally, a series of concurrent events will take place during the expo, including the Xiamen Sports Industry Development Summit, Youth Sports Industry Forum, Sports Venue Facilities Forum, Digital Sports Industry Summit, and various innovative activities and business matching events. Such events are aimed at assisting participating enterprises in understanding the market consumption landscape and establishing effective marketing strategies.

This year's expo will showcase a wide range of sports consumption and service products, including sports footwear and apparel, sports equipment for various ball games, outdoor sports gear, fitness and rehabilitation products, among others. Moreover, it will feature sports venue facilities and new technologies, as well as exhibitions related to sports education, sports medicine, and sports tourism.