2026 7th Shandong Sports Goods Expo

The 7th Shandong Sports Goods Expo is set to take place from August 27 to 29, 2026, at the Linyi International Exhibition Center. Since its inception, the Shandong Sports Expo has aimed to create a "full industry chain display and transaction platform" and a "one-stop production and procurement service platform" to provide a comprehensive showcase for sports goods enterprises across the province and the nation, promoting trade, collaboration, industry support, and the development of enterprises.

Since 2020, the expo has been successfully held six times, increasing in scale and influence each year. The recently concluded 5th Shandong Sports Goods Expo attracted 511 sports enterprises and over 1200 brands, hosting 10 forums during the event. It registered 26,200 professional visitors from 31 provinces and 116 cities, yielding a total transaction value of 3.82 billion yuan, with foreign trade intentions around 5.2 million dollars. Furthermore, the expo has stimulated economic growth in related sectors, including dining, accommodation, transportation, tourism, and shopping.

This year's expo features several exhibition areas, including a Smart Fitness Equipment Exhibition Area showcasing commercial fitness machines, personal training devices, and home health equipment; a Smart Venue Equipment Exhibition Area presenting solutions for intelligent sports facilities; a Ball Sports and Leisure Apparel Exhibition Area covering various ball sports gear and sportswear; an Outdoor Sports Equipment Exhibition Area featuring fishing, hiking, and skiing gear; an Educational Sports Equipment Exhibition Area that highlights campus sports facilities and online sports education products; and a "Sports +" integrated exhibition area encompassing sports training institutions, sports clubs, and events. With the continuous innovation of sports equipment and services, the Shandong Sports Goods Expo will undoubtedly provide better services, a stronger platform, and greater cohesion for sports goods manufacturers and buyers.