2025 26th Guangdong International Sports Products Expo and 22nd Guangdong-Hong Kong-Macao International Sports Products Expo

The 2025 Guangdong-Hong Kong-Macao Sports Expo will be held from November 8th to 10th at the Guangzhou Import and Export Fair Exhibition Center, Area C. This year's expo builds on past iterations with significant upgrades in scope, model, and experience.

In terms of scale, the expo features a comprehensive expansion and quality enhancement covering the entire industrial chain. It includes diverse exhibition areas showcasing various sports achievements, such as the "Fifteenth National Games" display, local sports development outcomes, and youth sports accomplishments, along with a designated Guangdong-Hong Kong-Macao section. Dedicated areas for venue construction and intelligence, fitness equipment, digital sports, event zones, and association exhibits aim to create a multifaceted platform for product displays, technical exchanges, commercial cooperation, and interactive experiences.

Regarding the model upgrade, the expo introduces a four-dimensional ecological platform of "exhibition-meeting-competition-activities." This system facilitates a comprehensive service cycle of "product display + demand matching + scene testing + results transformation". It creates a high-quality stage for the sports industry to showcase cutting-edge products, advanced technologies, and innovative services, effectively meeting the various demands of the Fifteenth National Games in venue facilities, equipment, and event services, thereby promoting smooth preparation and hosting of events and synergizing sports industry growth with major competitions.

For experiential upgrades, a variety of activities are available for attendees, such as national fitness testing services, opportunities to tour the expo with champions, visits to the newly established creative district for the Fifteenth National Games, and the participation in the Guangdong University Fitness Elite Competition, all designed to offer immersive experiences and showcase the unlimited charm of technological sports.

Exhibits include a wide range of sports fields: the venue facilities area displays necessary venue construction and maintenance equipment, such as seating, synthetic grounds, and innovative technology products. The fitness sports area shows various commercial and home fitness equipment, providing intelligent fitness solutions. The team sports area features various sports equipment and supporting facilities to promote the development of the sports industry. Meanwhile, the comprehensive sports section covers sports leisure, athletic apparel, outdoor sports, and more, allowing participants to appreciate the broader sports culture and industry prospects.