The 10th Zhejiang Book Fair, The 10th Maritime Silk Road Cultural and Tourism Expo, The 10th Ningbo International Tourism Exhibition

The 10th Zhejiang Book Fair, the 10th Maritime Silk Road Cultural and Tourism Expo, and the 10th Ningbo International Tourism Exhibition will take place at the Ningbo International Expo Center from October 24 to 26, 2025. This year marks the second year of the integration of the three exhibitions under the theme of "Ten Cubed"—celebrating a decade of literature, cultural exhibitions, and tourism, where the synergy of these three brand events sparks exponential effects, heralding a new decade of excitement.

This grand exhibition is themed "Shared Classics, Shared Culture, and Integrated Cultural Tourism," covering an area of over 40,000 square meters, with seven distinctive pavilions, including the Maritime Silk Road Image Pavilion, Maritime Silk Road City Pavilion, Wenhan Maritime Silk Road Pavilion, and Yuetour Star Sea Pavilion. The exhibition will blend artistic aesthetics, digital technology, and experiential cultural tourism elements, vividly presenting the heritage and innovative vitality of Maritime Silk Road culture. More than 500 top-quality exhibitors are expected to gather in Ningbo, showcasing the latest achievements and trends in industry integration, cultural tourism consumption, and smart technology.

This year's event is jointly organized by Zhejiang Publishing United Group, the Zhejiang Provincial Publishing Industry Association, Ningbo Daily Group, and Ningbo Cultural Tourism Exhibition Group Co., Ltd. Co-organizers include Zhejiang Xinhua Bookstore Group Co., Ltd., Ningbo Xinhua Bookstore Group Co., Ltd., Ningbo Convention and Tourism Industry Co., Ltd., and Ningbo Maritime Silk Road International Tourism Exchange Center, with the execution managed by Zhejiang Ninglv International Exhibition Co., Ltd. and Ningbo Ninglv Media Co., Ltd.

The exhibition embodies the upgraded "Cultural +" concept, fully integrating with the digital wave. Cutting-edge technology will inject new vitality into culture, featuring displays empowered by AIGC models for cultural and creative designs, immersive experiences with humanoid robot interactions, and VR virtual costume changes. The cultural new trio—online literature, online games, and online dramas—will also be showcased, with local enterprises representing the transformative power of "AI × Creative Design.

Upgraded industry matchmaking and a concentrated release of cultural achievements are focal points of the exhibition. During the event, numerous industry matchmaking activities will be held, inviting industry experts and representatives for dialogue and exchange, particularly targeting the inbound tourism market with nearly a hundred international buyer groups invited to gain an in-depth understanding of China’s cultural tourism industry.

Furthermore, the opening ceremony will feature a red carpet show combined with multi-platform live streaming, shining a spotlight on local "cultural tourism people"—from reading promoters to writers and grassroots celebrities—to share their stories and convey the warmth of cultural tourism. The exhibition will also actively practice “cultural benefits for the people,” offering a series of cultural tourism activities tailored for seniors and distributing cultural tourism vouchers worth over 2 million yuan for everyone to enjoy the wealth of this cultural feast.

The exhibition will showcase upgrades while preserving industry characteristics, including eight thematic pavilions displaying over 30,000 types of books, unique features in the Maritime Silk Road cultural tourism expo, and a philosophy of "Ningbo: Happiness Awaits" in the international tourism exhibition, forming a cultural tourism consumption platform across the Yangtze River Delta.