ITB China

The ITB Shanghai International Tourism Trade Fair is a professional B2B tourism exhibition in China, focused on the Chinese tourism market, providing global tourism suppliers the opportunity to connect with the largest international source market in China. This three-day event will take place at the Shanghai Expo Exhibition Center. Exhibitors can benefit from an efficient matchmaking system, engage in diverse social activities, and participate in industry-leading professional forums to explore new business opportunities. The event invites quality buyers, bringing together industry experts from around the world to discuss and share insights on the latest trends and developments in the tourism industry. Additionally, ITB China partners with TravelDaily, a reputable domestic forum organizer, to host the ITB China Forum, aiming to accelerate industry growth and create a vibrant atmosphere for communication and collaboration.

The 2026 ITB Shanghai International Tourism Trade Fair is scheduled for May 26-28 and will continue to offer exhibitors opportunities to connect with the Chinese market. With well-designed activities and systems, participants will gain a rich experience at the fair and easily find suitable business partners. Various social activities and abundant learning opportunities will aid business development, providing attendees with comprehensive industry insights.