2025 China Xinghuacun International Alcoholic Drinks Exposition

The "2025 China Xinghuacun International Alcoholic Drinks Exposition", hosted by the China Alcoholic Drinks Association, will take place from September 29 to October 1, 2025, at the China Xinghuacun International Baijiu Trading Center in Fen Yang. This year's expo is themed "Pointing to the Apricot Blossoms, Intoxicated by the Beauty of Lüliang" and aims to support the development of brand construction in the production area.

The event is designed to promote industry exchange and cooperation, facilitate new market consumption, enhance deep-seated alcohol culture, deepen the integration of alcohol and tourism, and strengthen the management norms of the industry. It will host a series of supporting activities to actively respond to the national policy of promoting consumption, nurture market demand, and ultimately realize the synergy and sound development between consumption and the industry.

Some of the concurrent activities include the opening ceremony and venue tour of the expo, the "AI+" New Consumption – China Alcohol Industry Development Conference, the Winery Development Conference, the Old Wine Evaluation activity, the "Qingzun Award" event, and the online exhibition hall of the Xinghuacun Wine Expo.

The expo will feature several exhibition halls: Hall A for China Famous Wines, Hall B for Lüliang Production Area Brands, Hall C for the Comprehensive Exhibition Hall, Hall D for Shanxi Wine Brand Enterprises and Packaging Material Enterprises, and Hall E for the Digital Exhibition Hall. Additionally, there will be an outdoor foyer displaying excellent wineries and packaging enterprises from various provinces across the country, along with a registration hall where the Shanxi "Old Brand" Exhibition Zone, Consumer Procurement Zone, and Foreign Trade Quality Products Zone are located.