2025 China Chengdu (Autumn) International Tea Expo

In 2025, Sichuan Province aims to advance the "Sichuan Tea Revitalization Plan" with a focus on building green ecological tea gardens, regional brand cultivation, digital transformation, and the integration of tea tourism. This initiative is designed to promote the high-quality development of the tea industry. As a consumer center in Western China, Chengdu leverages the "exhibition + consumption" policy by implementing measures such as issuing special consumption coupons, hosting live selling events, and creating tea culture experience zones to invigorate the tea consumption market.

Currently, the tea industry is witnessing new trends of health-consciousness, youth orientation, international appeal, and technological integration. Against this backdrop, the 2025 China Chengdu (Autumn) International Tea Expo will be held from November 7 to 10 at the Chengdu Century City International Convention Center. The Expo aims to build a dual bridge for upgrading both industry and consumption, facilitating the global outreach of Chinese tea brands while deeply integrating tea culture with modern consumption.

The highlights of this year's expo include: 1) International certification and global impact: Recognized as the only professional tea exhibition in the western region accredited by the Global Association of the Exhibition Industry (UFI), this expo invites over 10,000 buyers and trade companies from tea-consuming countries and regions globally to discuss procurement and cooperation, aiding the international expansion of Sichuan tea and the national tea industry; 2) Multifaceted empowerment and breaking boundaries: The expo features various themed zones including international coffee exhibition areas and modern tea beverage exhibition areas while concurrently hosting events such as the Western Black Tea Procurement Festival and promotions for quality teas, creating an effective cooperation platform that merges cultural experiences with commercial value; 3) Media matrix and ecosystem co-creation: Collaborating with national media, industry platforms, and over 500 key opinion leaders (KOLs), the expo builds a comprehensive communication network, utilizing "live streaming + short videos + graphics + interaction" to achieve exponential dissemination of tea brands, presenting a multidimensional brand communication feast.

As the seasonal indicator for the national tea industry, this expo covers a scale of 35,000 square meters, featuring a range of themed exhibition zones such as the Good Tea in County Exhibition Zone, Famous Tea Brand Exhibition Zone, International Black Tea Exhibition Zone, National Flower Tea Exhibition Zone, New-style Tea Beverage Brands Exhibition Zone, International Coffee Exhibition Zone, and Tea Ware Aesthetics Exhibition Zone. Each thematic area aims to showcase a diverse array of tea products and related culture, promoting the comprehensive development and international engagement of the tea industry.