2025 68th China (Guangzhou) International Beauty Expo

The China International Beauty Expo has been established for 34 years and is a cradle for indigenous brands initiated by Chinese people, a booster for international brands, and a platform that drives the cyclical and linked development of the industry. It represents the barometer of the beauty, hairdressing, and cosmetics industry in China. The expo adheres to the corporate values of 'inclusiveness' and 'innovation' and aims to more comprehensively showcase the 'entire industrial chain' amidst the themes of 'youth, fashion, mobility, and crossover'.

The exhibition covers daily chemical lines, supply chains, professional lines, and comprehensive sectors, gathering high-end exhibitors and buyers from home and abroad as well as industry professionals to connect with the international fashion community. This expo is the ideal platform for industry insiders to implement a one-stop procurement plan, with an exhibition area of 300,000 square meters and 30 exhibition halls. It is expected to host 4,000 exhibitors and attract 200,000 professional buyers and 910,000 visitors. Additionally, there will be 40 high-level events scheduled, promoting communication and cooperation while providing the industry with substantial information and resources.

As a historically significant event, the China International Beauty Expo not only leads the development of the industry but also serves as an essential platform for promoting international cooperation and exchange, showcasing China's innovation and development in the beauty sector, and pointing to the future development of the global beauty industry.