2025 China Sports Culture Expo, 2025 China Sports Tourism Expo

The 2025 China Sports Culture Expo and the China Sports Tourism Expo will take place from September 12 to 14, 2025, at the Suzhou International Expo Center, themed "Sports Gather Energy for a Better Life." Organized by the General Administration of Sport of China and the Chinese Olympic Committee, this expo is the only fair directly hosted by the General Administration of Sport and aims to accelerate the construction of a sports power, meet public health needs, and promote high-quality development in sports in the new era.

The expo will feature five major themed exhibition areas: the Sports Culture and Sports Tourism Theme Zone, the Regional Sports Culture and Tourism Zones, the Specialized Sports Project Zone, the Sports Technology and Services Zone, and the National and International Group Exhibition Area. Additionally, a special area for high-quality foreign trade products will be established to showcase international trends and achievements in sports consumption.

To enhance interactivity and audience engagement, a variety of appealing supporting activities will be harnessed, including champion series activities like "Face to Face with Champions" dialogue, champion-themed art projects, as well as promotional and showcase events for sports culture and tourism projects; global sports brand event launches; inviting various regional delegations to present sports culture exchanges across the nation and internationally.

The goal of this expo is to create an international, professional, and high-end exhibition and trading platform for sports culture and tourism, comprehensively demonstrating the latest achievements in the development of China's sports industry, aiding national advancement, progress of the times, and the happiness of the people.