2025 Autumn Bihai (Chengdu) Fishing Gear and Outdoor Leisure Equipment Exhibition

The 2025 Autumn Bihai (Chengdu) Fishing Gear and Outdoor Leisure Equipment Exhibition (hereafter referred to as the 2025 Autumn Bihai (Chengdu) Exhibition) is the first large-scale event in the western region that integrates commerce, culture, and experiential activities in the fishing gear industry. Last year's debut attracted nearly 700 enterprises and covered almost 50,000 square meters, receiving over 50,000 visitors. This year, we are embarking on a new journey with a refreshed approach to expand our influence.

The Sichuan-Chongqing region, with its unique strategic geographical advantages and abundant water resources, has become a prime location for well-known domestic and international brands to promote their businesses. With the improvement of the ecological environment, people's lifestyles have changed significantly, and fishing is undergoing a transformation from a solitary activity to a broader outdoor leisure pursuit. Fishing is becoming a universal activity, a delightful option for leisure time.

Compared to the Spring Bihai Exhibition in Tianjin, the 2025 Autumn Bihai (Chengdu) Exhibition will offer a more colorful and engaging experience. Our theme is “Love Chengdu, Love Fishing,” aiming to attract more people to the joyful activity of fishing through the Fishing Culture Festival. The exhibition will consist of several core areas: the Commerce Hub, Culture Engine, On-site Fishing Experience, and Handcraft Experience Zone.

The Commerce Hub will cover 12 categories including bait, hooks, rods, floats, continuing the essential functions of trade connections and equipment experiences. At the same time, we will continue to develop a fishing culture-themed area that showcases handmade fishing tools, traditional crafts, and fish-themed artworks.

For the on-site fishing experience, we will set up a lure contest pool and a small fishing pool, organizing numerous fishing experts for demonstration teaching, and holding celebrity and family fishing competitions, allowing participants to fully enjoy the fun of fishing. Additionally, the handcraft experience zone will offer enriching activities such as hook tying and lifelike bait making, aimed at inspiring interest and passion for fishing among attendees.