The 33rd Shanghai International Advertising Technology Equipment Exhibition 2026 (Shanghai Wide Print Exhibition)

Gathering global strength to explore the future of wide printing! The 2025 APPPEXPO Shanghai International Wide Print Exhibition will be held from March 4-7, 2025, at the National Exhibition and Convention Center (Shanghai). Standing on a new development starting point, the APPPEXPO Shanghai International Wide Print Exhibition will resonate with national strategies, industry iterations, and corporate development, with the exhibition purpose of “showcasing achievements, promoting exchanges, sharing cooperation, and leading innovation.” It aims to build an international, intelligent, and professional trade exchange platform that empowers domestic and international dual circulation, promoting high-quality development of the wide printing industry.

Print Without Borders, Wide Print is Infinite. The APPPEXPO Shanghai International Wide Print Exhibition serves as a trend-setting exhibition that releases forward-looking market trends, breakthrough technologies, and innovative solutions for the wide printing industry. It closely monitors new trends in industry development and actively integrates with industry hotspots, dedicated to driving industry transformation and innovation. APPPEXPO 2025 will adopt the theme “Print Without Borders”, gathering innovative insights from the entire industry chain, showcasing the diverse capabilities of cutting-edge technologies, and exploring infinite possibilities in the industry along with global wide print professionals, jointly creating a future that embodies “Print Without Borders”, leading the industry towards a more open and innovative future.

Technological breakthroughs herald the “Print Without Borders” era. The theme of “Print Without Borders” underscores the industry’s continuous pursuit and comprehensive application of cutting-edge technologies. By leveraging advanced digital and intelligent technologies, traditional printing boundaries are constantly broken, realizing the infinite possibilities of printing applications. From creative design to production, cutting-edge technology integrates into every step, supported by emerging technologies such as digital printing, intelligent equipment, and cloud services, facilitating true boundary-less expansion in forms and fields of printing applications.

Unlimited innovation and cross-border integration guide diversified development. “Print Without Borders” signifies not only technological breakthroughs but also a profound elevation of industry connotations, advocating for expanded thinking boundaries in the industry, promoting diversified innovative development. From this multifaceted perspective, printing and advertising are no longer confined to specific forms or application scenarios but become a boundary-less creative domain. Through cross-border cooperation and industry integration, more innovative ideas and business models are stimulated, thus achieving innovative breakthroughs and driving industrial upgrading.