2025 17th (Zhengzhou) International Franchise Expo

Franchising and chain operations are globally recognized successful business models, and since their introduction in China, they have penetrated various industries with strong influence, currently boasting over 200,000 franchise stores nationwide. The implementation of the Commercial Franchise Management Regulations has further regulated this market, making the effective cooperation between project parties and investors a hot topic of discussion.

Zhengzhou, as the core city of the Central Plains urban agglomeration, boasts significant geographic and demographic advantages. Recognized by the State Council as a key central city in central China, the increasing interconnectivity of urban areas has enhanced its commercial capability. The city has long valued the exhibition industry and has been gradually improving its exhibition environment, earning the title of the most competitive exhibition city (provincial capital) in China for 2020, ranking fifth in terms of exhibition competitiveness, making it a significant coordinate for genuine exhibition industry activities.

This expo is jointly hosted by ZFE Chain Industry Group, Henan Catering and Accommodation Industry Association, and other partners, aiming to create a franchise project exhibition that aligns with the current market situation in China. The expo focuses on franchise chain brands, becoming a battleground for national restaurant brands and regional brand competition, attracting numerous agents, distributors, franchisers, investors, and entrepreneurs for discussions and cooperation.

The main exhibition areas include:
1. Catering Industry Area – featuring various dining models including Chinese and Western dining, hot pot, barbecue, quick service, and snacks.
2. Education and Training Area – covering kindergartens, vocational training, and other educational institutions.
3. Service Industry Area – showcasing hotels, KTV bars, logistics services, etc.
4. Retail Industry Area – including supermarkets, convenience stores, and specialty shops. This expo is not only a platform for franchise and investment matching but also a preferred route for market expansion.