2025 10th Shenzhen International Travel Industry Expo

The 10th Shenzhen International Travel Industry Expo (SITE) will be held from June 20 to 22, 2025, at the Shenzhen (Futian) Convention and Exhibition Center! Since its inception in 2014, SITE has journeyed alongside many industry peers for a decade. The 2025 expo will present an innovative and technology-driven industry benchmark exhibition, creating a forum for trend discussions and resource exchanges across the travel sector through a fusion of ‘gala + exhibition + summit + live streaming.’

This year's event is expected to gather 500 travel enterprises, organizations, and institutions from the tourism industry chain, innovation chain, capital chain, and ecological chain. It promises a rich and diverse experience within a “B2B + B2C” integrated approach, providing opportunities for attendees from across the country and around the world to engage in comprehensive exchanges and collaborations.

The exhibition will feature several sectors including:

1. **Tourism Agencies Exhibit Area**: Comprising tourism bureaus, travel associations, and travel agencies, promoting tourism development and cooperation.
2. **Attraction Exhibit Area**: Displaying diverse scenic spots and resorts including hotels, vacation resorts, and theme parks.
3. **Outdoor Gear Exhibit Area**: Featuring professional travel clothing, camping gear, and essentials for outdoor adventurers.
4. **Outdoor Equipment Exhibit Area**: Involving rental and sales of RVs, jet skis, and other recreational travel gear.
5. **Attraction Facility Exhibit Area**: Showcasing facilities and equipment related to tourist attractions.
6. **Self-Driving Tour Exhibit Area**: Focused on self-driving routes, vehicles, and related gear.
7. **Service Provider Exhibit Area**: Including support units such as insurance, banking, and travel media.
8. **Art Corridor of Photography Exhibit Area**: Displaying photographic contest-winning works showcasing cultural traditions around the world.

This grand event represents a promising opportunity for industry professionals to explore future tourism trends and foster resource integration, and we look forward to witnessing the development and innovation of the travel industry together!