15th Hangzhou International Cross-border E-commerce Trade Expo

The 15th Hangzhou International Cross-border E-commerce Trade Expo will take place from July 10 to 12, 2025, at the Hangzhou International Expo Center. This year's expo is themed "Select Source Quality, Link Cross-border Talent," designed as a platform serving both national and global e-commerce stakeholders. The expo promises to cover all aspects of the cross-border e-commerce industry chain, focusing on effective product and talent matching, while operating under a model that combines government guidance with market-oriented operations. It emphasizes Hangzhou's role as a digital city and showcases the synergized cooperation among the city's cross-border industry clusters.

A wide array of opportunities is available for businesses across industries to participate. The range of exhibits includes daily goods, outdoor products, gifts and cultural creations, cosmetics and personal care, home appliances, apparel, leather goods and bags, jewelry, pet supplies, cross-border food items, mom and baby products, automotive and motorcycle parts, lighting, hardware, and 3C electronics. The expo also features a cross-border platform section showcasing B2B, B2C, C2C e-commerce platforms, along with areas dedicated to cross-border logistics, financial payment, new retail, and supply chain service providers.

Additionally, there is a special live broadcast section where MCN organizations lead initiatives like global brand live streaming and culturally themed Chinese live broadcasts, providing exhibitors with platforms to showcase and expand their markets.

This edition of the expo serves as a crucial venue for Chinese businesses to tap into international markets, offering abundant concurrent activities and attracting global attention by not only supporting the global reach of Chinese brands but also reinforcing Hangzhou's reputation as a pivotal location in global cross-border e-commerce.