2026 Second Shenzhen International Fitness Expo

The first IWF Shenzhen International Fitness Expo successfully took place from September 19-21, 2025, establishing a high-standard industry event that integrates trade connections, brand displays, and experiential exchanges for the sports and fitness industry in South China and nationwide. Leveraging Shenzhen's leading position in national import and export trade, the IWF Shenzhen International Fitness Expo is becoming a new bridge connecting Chinese fitness equipment manufacturing with the global market, facilitating industrial growth and expansion onto a broader international stage.

The IWF Shenzhen International Fitness Expo is carefully crafted by the IWF organizing committee as part of the “Shanghai-Shenzhen dual-core” independent exhibition project. IWF SHANGHAI is based in East China, continuously nurturing the fitness industry, driving innovation, and setting benchmarks; whereas IWF SHENZHEN is rooted in the Guangdong-Hong Kong-Macau Greater Bay Area, accurately reaching coastal customers in the south, and enhancing its role as a “gateway for Chinese fitness manufacturing overseas.” The synergy between these two exhibitions complements each other’s advantages and covers the two major economic engines of the Yangtze River Delta and the Greater Bay Area, which will inject stronger momentum into the high-quality development of China's sports and fitness industry.

In 2025, the expo attracted professional buyers from 54 countries, and the IWF SHANGHAI 2026 edition is expected to welcome professionals from 108 nations, showcasing the continuous increase in its global influence. The IWF will further deepen its strategic layouts in Southeast Asia, Europe, and America, continually expanding quality global resources to help Chinese sports and fitness brands reach international markets.

From August 14-16, 2026, the second IWF Shenzhen International Fitness Expo will return to the Shenzhen Futian Convention Center with larger scale, newer categories, and higher standards, continuing the legacy of this industry event. In the hot August summer, join us in Shenzhen. The IWF organizing committee invites you to explore new industrial opportunities and participate in this grand event!