China International Beauty Expo (Beijing)

The China International Beauty Expo (CIBE), originally known as the Guangzhou International Beauty Expo, was founded by Ms. Ma Ya in 1989 and has since served as a global trading service platform for the beauty industry. It underwent several name changes and expansions, becoming the Guangdong International Beauty Expo in 2012, and officially rebranding to "CIBE" in 2015. The expo made its debut in Shanghai in May 2016 and expanded to Shenzhen in 2019, marking its continuous growth across the nation.

CIBE showcases a wide range of beauty-related industries, including professional beauty products, medical beauty institutions, health and wellness, and beauty equipment, providing an excellent platform for exhibitors to present the latest in beauty products and technology. Additionally, the expo features various themes such as weight loss, acne skin care, aromatherapy, and reproductive health, catering to diverse consumer needs.

Specifically, the Professional Beauty area includes professional beauty products, health care, skincare, and anti-aging products; the Weight Loss area covers body slimming products, weight management devices, and health therapies; the Acne Skin Care area features brand suppliers, franchise organizations, and beauty equipment manufacturers; the Aromatherapy area showcases planting bases for raw materials and essential oil production; and the Reproductive Health area includes medical devices and care products.

Furthermore, there are plans to launch International Beauty Expos in Indonesia and Vietnam, aiming to establish a global trade network hosting eight exhibitions across six countries annually, thereby actively engaging with the international market. The expo takes place annually at the International Exhibition Center in Beijing, attracting numerous exhibitors and visitors, making it a grand gathering for beauty professionals.