2026 CTE China Toy Expo & Trendy Toy Exhibition

2026 CTE China Toy Expo & Trendy Toy Exhibition
21 October - 23 October, 2026
Shanghai New International Expo Center
Shanghai
No. 2345, Longyang Road, Pudong New Area, Shanghai
上海市浦东新区龙阳路2345号

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Area: 230,000 m2
Exhibitors: 2,600+
Visitors: 100,000+
The CTE China Toy Expo is the only 'China International' toy exhibition approved by the Ministry of Commerce, making it the largest in Asia with a successful history of 22 editions. It serves as a key choice for numerous international brands expanding into the Chinese market and as a significant platform for the governments of 20 major production areas to promote the development of advanced manufacturing clusters, regional economies, and industrial innovation, showcasing the latest trends in the industry while guiding and facilitating high-quality growth.

Highlights of the exhibition include:

Highlight 1: Over 2,500 global toy and trendy toy brands and manufacturers gather, making it the first choice for top domestic and international brands.

Highlight 2: Anticipating over 100,000 professional visitors and more than 10,000 overseas buyers, aiding in the exploration of global markets.

Highlight 3: Over 20 precision matchmaking sessions to enhance effective cooperation between supply and demand.

Highlight 4: More than 20 forums and over 100 brand new product launches focusing on the latest industry trends.

Highlight 5: Seven thematic exhibition areas showcasing specialized, exquisite, distinctive, and innovative products.

Highlight 6: Providing precise connections to domestic and international sales resources and services for 365 days, linking the global toy market.
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