2026 21st Xi'an New Year Goods Festival (2026 Xi'an New Year Fair)

Having been carefully nurtured and innovated over twenty years, the Xi'an New Year Goods Festival has become the largest and most influential consumer event in Shaanxi Province and even the Northwest region of China. With the meticulous guidance of relevant provincial and municipal departments and the active participation of various enterprises, the festival gathers high-quality businesses and unique products from all 31 provinces (autonomous regions and municipalities) across the country, attracting millions of enthusiastic consumers and injecting strong momentum into regional economic development.

This year's festival actively responds to the Party and the nation's call to boost consumer confidence and promote consumption upgrades, with the theme "Gathering New Year Goods from Around the World, Sharing a Feast of Consumption," showcasing the charm of the New Year culture that blends tradition and modernity.

The beverages and drinks section will feature various types of liquors, wines, beers, dairy products, and drinks. The premium foods section will include time-honored brand foods, baked goods, green foods, snacks, imported foods, catering ingredients, prepared dishes, meat products, pastries, and candies. The agricultural products section will showcase local "famous, excellent, special, and new" agricultural products, cured meats, snacks, grains and oils, fresh seafood, and frozen products.

Additionally, the tea leaves and accessories section will provide various teas and tea tools, while the clothing and accessories section will present high-quality garments, hats, and bedding. The celebration flower section will feature a variety of succulents, azaleas, anthuriums, and poinsettias. The home goods section will display smart home appliances, kitchen and bathroom products, jewelry, and various New Year goods and intangible cultural heritage products.

The handicraft gift section will focus on ceramics, wood carvings, embroidery, and jewelry handicrafts as well as customized gifts, and the outdoor area will include specialty dining, snacks, and entertainment rides. This is an unmissable consumer event that showcases the cultural charm rich in regional characteristics.