7th Shanghai International Underwear Exhibition

The Shanghai International Underwear Exhibition (SUE), recognized as a vital professional platform for the underwear industry in Shanghai and East China, is dedicated to providing a space for information exchange, industry promotion, trade services, and industrial integration for professionals from both domestic and international backgrounds. Since its inception, this exhibition has gained significant attention in the industry, with innovative practices that empower the event by integrating multiple industrial chains. It aims to establish an efficient transaction platform between underwear companies and buyers, breaking the barriers in the incremental market while building a comprehensive supply chain for all categories of underwear and intimate apparel, addressing the fundamental issues faced by companies in acquiring new customers.

The 7th Shanghai Underwear Exhibition will be held from March 23 to 25, 2026, at the Shanghai World Expo Exhibition & Convention Center. Co-hosted by the Shanghai Garment Association, the Underwear, Swimwear, and Homewear Special Committee of the Shanghai Garment Association, and Shanghai Gehua Exhibition Service Co., Ltd., the exhibition will focus on broadening diverse sales channels for participating enterprises. Additionally, it will synchronize with the 20th Shanghai International Hosiery Procurement Fair, the largest event in the global hosiery field, taking place concurrently at the same venue. As closely related industries, these two expos will provide opportunities for underwear exhibitors to discover new resources and customer groups.

The showcased items will include bras, panties, homewear, sleepwear, sports underwear, thermal underwear, fabrics, and relevant machinery and equipment. Attendees can expect to witness the latest market trends and product innovations at this gathering of industry-leading brands and suppliers.