2026 29th China (Sichuan) Spring Festival Shopping Festival

The 2026 29th China (Sichuan) Spring Festival Shopping Festival will be held in January 2026 at the Chengdu Century City International Exhibition Center, with a sub-venue in Chongqing at the same time. As a key event recommended by the Ministry of Commerce, this shopping festival is among the largest and most internationalized festive brand exhibitions in China. Having successfully conducted 28 previous sessions, this event aims to integrate resources from the governmental and commercial sectors in the Sichuan-Chongqing area, providing a high-level exchange and cooperation platform for domestic and international consumer goods enterprises to expand their markets in the Chengdu-Chongqing economic circle.

This year's festival will create a multisensory consumption gala combining shopping, entertainment, and gourmet food, centered around the Spring Festival. Highlights of the exhibition include leveraging the geographical advantages of Sichuan and Chongqing, with an estimated potential consumer base exceeding 53 million, creating significant opportunities for consumer product businesses. Additionally, exhibitors from dozens of countries, including Thailand, Vietnam, Malaysia, India, and Russia, will showcase their products, fostering international trade cooperation.

Focusing on digital, green, and healthy consumption, the exhibition will feature various themed areas, including the Global Import Pavilion, Famous Liquor and Candy Pavilion, Sichuan Municipal Pavilion, and more, covering ten key themes related to food, beverages, and household items to build a lively consumption scene that promotes group purchases.

To meet the demand for nighttime shopping, a